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How NUMR purges my data?

TL;DR: The Executive Summary

For the Chief Risk Officer (CRO): The end of a vendor contract often creates a "Zombie Data" risk - where your sensitive customer PII lingers in a vendor's backup tapes or shared tables indefinitely.

NUMR CXM eliminates this liability.

  • Contract-Defined Retention: Our retention policy is not hardcoded; it is defined by your specific contract and compliance needs.
  • The "Deep Delete": We don't just "hide" your data; we destroy the container it lives in. Because your data is isolated, we can wipe the entire database and all associated backups cleanly.
  • Audit-Ready Proof: Upon completion, we issue a formal Certificate of Deletion, verifying that no trace of your client data remains on our infrastructure.

Introduction: The "Breakup" Risk

In the lifecycle of a B2B partnership, the most dangerous phase for a bank is not onboarding it is off-boarding.

When you stop working with a SaaS vendor, you need absolute certainty that your proprietary data - customer lists, transaction histories, sentiment scores - is gone. Not just "archived." Not just "flagged as inactive." Gone.

Most CX platforms struggle with this because their data is "commingled." To delete your data, they have to sift through millions of rows in a shared database, which is risky and incomplete.

NUMR CXM is different. Because we isolate your data from day one, we can surgically excise it from existence on day zero of our contract end.

“Privacy must be built into systems from the start not added later as an afterthought.”
Ann Cavoukian

This philosophy directly reflects NUMR CXM’s privacy-by-design data lifecycle approach. In modern BFSI environments, secure onboarding is only half the equation; secure offboarding and guaranteed data erasure are equally critical. By architecting deletion capability into the platform from day one, NUMR CXM ensures that banking institutions maintain continuous data sovereignty, regulatory compliance, and customer trust even after vendor relationships end.

1. Policy: You Set the Rules

We understand that a "one-size-fits-all" retention policy does not work for global finance.

  • Contract-Driven: Our data retention logic is tied strictly to the terms we agree upon in your Master Services Agreement (MSA).
  • The Trigger: Whether it is a contract expiration or an explicit request to "purge," the process is automated based on these pre-set rules. You don't need to beg us to delete your data; it is a contractual obligation.

2. Execution: The "Deep Delete" Mechanism

How do we ensure that "Deleted" actually means "Erased"?

In typical SaaS platforms, vendors use a "Soft Delete." 

They flip a switch in the database that says Is_Deleted = True. The data is still there; you just can't see it. This is a security ticking time bomb.

“Organizations must assume data breaches will occur and design systems that minimize exposed data.”
Kevin Mandia

NUMR CXM’s Deep Delete Protocol follows this modern cybersecurity doctrine. By eliminating residual datasets instead of performing soft deletion, the platform removes dormant attack surfaces often found in shared SaaS environments. This approach strengthens banking data security posture, reduces long-term breach exposure, and ensures that sensitive customer intelligence does not become a lingering liability after contract termination.

NUMR executes a "Deep Delete."

  • Database Drop: Because you have your own dedicated database, we don't scan for rows to delete. We simply unmount and destroy the entire database volume.
  • Backup Purge: We simultaneously locate and purge all associated snapshots and backups tied to your unique ID.
  • Zero Trace: The result is cryptographic emptiness. There is no "undo" button.

3. Verification: The Certificate of Deletion

In banking, if you can't prove it, it didn't happen.

We provide the closure your compliance team demands. Once the purge is complete, NUMR CXM issues a formal Certificate of Deletion.

  • What it is: A signed legal document attesting that all data specific to your organization has been permanently removed from our production and disaster recovery environments.
  • Why it matters: You can file this directly with your auditors (or regulators like RBI/GDPR authorities) to close the loop on your data liability.

4. Why Isolation Matters for Deletion

This capability is only possible because of our Single-Tenant Architecture.

Imagine trying to demolish one specific room in a shared apartment building without hurting the neighbors. It's difficult and messy. Now imagine demolishing a standalone house. It’s clean and total.

Because NUMR treats your database as a standalone house whether you are a massive giant like Axis Bank or a nimble startup we can bulldoze it without affecting anyone else. This architecture is what makes our "Deep Delete" reliable, scalable, and safe.

End your data liability when you end your contract. Choose a partner that respects the exit as much as the entrance.

Book a Compliance Deep Dive

Frequently Asked Questions (FAQ)

Q: How long does the deletion process take after contract termination?
A: The timeline is defined in your contract, but typically, the "Deep Delete" sequence is initiated immediately after the agreed-upon grace period (e.g., 30 days) expires.

Q: Can we request a partial data purge (e.g., delete data older than 5 years)?
A: Yes. Since you have your own database, we can run custom retention scripts to prune historical data based on your specific regulatory requirements without impacting other clients.

Q: What happens to data in your backups?
A: Our Deep Delete protocol includes the purging of associated backups. We do not retain "ghost copies" in our disaster recovery vaults.

Q: Is the Certificate of Deletion legally binding?
A: Yes, it is a formal attestation by NUMR CXM that we have fulfilled our contractual obligation to destroy your confidential information.

Conclusion

Data security isn't just about encryption; it's about lifecycle management. For a Bank CXO, the ultimate peace of mind comes from knowing that you control the "Off Switch."

At NUMR CXM, we have engineered our platform to ensure that when you say "Delete," we don't just hide your data - we vaporize it. No trace, no risk, no ambiguity.

Author Name
Gourab Majmuder
Author Bio:
Gourab is a passionate marketer expert with deep interests in CX, entrepreneurship, and enjoys growth hackingearly stage global startups.
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