Using AI to understand customer feelings, we create focused strategies to raise sales and lower churn
Recently, NUMR conducted a survey about online grocery apps and supermarkets. This survey revealed some interesting insights. Undoubtedly, Grocery is the largest online segment, after electronics and fashion. While, the battle for domination of e-retail is largely consolidated between Flipkart and Amazon, the story is a little different for grocery. Furthermore, according to a report, the Indian online grocery market is predicted to grow at a CAGR of 55% through 2021.
Therefore, find the complete report below-
Thus, according to the result of the survey,
Unsurprisingly, modern trade now accounts for 10% of the total revenue of the FMCG sector.
Therefore, given below are the insights uncovered by Numr Research.
Amazon, the second most used online grocery, outscores the competition in this space probably because of its halo effect. However, we do see Big Basket and Grofers providing amongst the best customer experience that seems to justify its market position. In the offline retail space, the incumbent leader – Big Bazaar, is going to face a stiff competition from the challengers, D-Mart and Easyday, who offer better customer experience.
-Amitayu Basu, CEO, Numr Research
The survey was conducted among the inhabitants of Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, and Ahmedabad. At the time of the survey, all the respondents were between 25 to 60 years of age. Also, the survey respondents were affluent vehicle owners. Additionally, they were also avid moviegoers and extremely aware of the changing technological trends.
*NPS® or Net Promoter Score® is a metric for calculating customer satisfaction and loyalty. Moreover, it is a proven indicator of Growth. It is based off a single question, that is, “On a scale of 0-10, how likely are you to recommend (a company or a service) to you friends, family or colleagues?” Customers who give a score of 6 or less are called Detractors. Those who give 7 or 8 are Passives where as those who give 9 or 10 are Promoters. Then, the NPS is calculated by subtracting the percentage of Detractors from the Promoters.
* NPS® is the registered trademark of Bain & Company, Satmetrix and Fred Reichheld.
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