Using AI to understand customer feelings, we create focused strategies to raise sales and lower churn
Do you wish to succeed in the current market? Well, prioritizing your customers is a great step. Most astute professionals understand that pathway to sustained growth lies in Customer Loyalty. And, the best way to ensure customer loyalty is to delight customers at every important touchpoint. However, how does one go about doing that? The answer, of course is, a Voice of Customer program.
The phrase, ‘Voice of customer’ refers to your customers’ expectations and feedback about your products/ services.
Simply put, a VOC program is a structured system program that makes this possible.
You need a VOC program because-
An entire VOC program can be reduced to three major steps. These are,
The first step is to collect customer feedback using various tools such as
Did you know that with Numr you only need 20 seconds of your customer’s time to get granular feedback? Click here to read about CX 2.0.
Time and again, we have insisted that CX is not just a data collection exercise. What matters is what you do with the data. A successful VOC program must uncover actionable insights, trends, customer sentiments, and expectations from the feedback data.
This includes using AI to find hidden insights. Use tools like-
The last and the most important step of a successful VOC program in implementation. So, you have collected your feedback and analysed your data. All of that means nothing if you don’t actually use it to plan and strategies. Utilize the insights you have gaining in your decision making processes.
In fact, go a step ahead. Companies like NUMR can help you predict your Financials using your CX data and some historical data. Ideally, predicting and planning for the future should be the end-goal of a good VOC program.
Stay in the loop with the latest updates and insider insights. Join our community and subscribe to our newsletter today.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.