Jul 18, 2023


Min Read


Gourab Majumder

6 Best AI Tools to Skyrocket Your Customer Experience in 2023

customer experience

Artificial Intelligence (AI)

"Artificial intelligence is not just about machines taking over tasks; it's about enhancing human experiences, understanding customer needs at a deeper level, and creating truly personalized interactions that leave a lasting impact." - Sundar Pichai.

When the CEO of Google said this, he highlighted the transformative potential of AI in the realm of customer experience. He emphasizes that AI goes beyond automation and efficiency.

customer experience

Pichai urges businesses to focus on using AI as a tool to augment human capabilities and understanding.

By leveraging AI to gain insights into customer needs and preferences, businesses can deliver personalized experiences that resonate with customers on a deeper level and create meaningful and memorable customer interactions.

artificial intelligence (ai)

Leveraging AI-powered tools for customer engagement has a substantial impact on customer satisfaction and loyalty as well, elevating your customer experience to new heights!

In this blog, we will explore the six best AI tools that leverage AI technology to streamline customer interactions, boost engagement, and optimize your overall customer experience management in 2023.

But before diving in to discover how AI transforms your business, let’s find out its significance in the domain of customer experience.

The Importance of AI in Customer Experience

The Importance of AI in Customer Experience

In the words of Steve Jobs, “You’ve got to start with the customer experience and work back towards the technology,” and what other technology to rely upon than AI - ‘the new electricity’ (Andrew Ng, co-founder of Coursera and Adjunct Professor, Stanford University).

Since AI (artificial intelligence) has emerged as a game-changer, revolutionizing customer-brand interactions, most businesses are focusing on customer experience enhancement using AI tools.

With thousands of free AI tools for business emerging daily, brands that are mindful of delivering an exceptional customer experience and maintaining their competitive edge are integrating such AI-powered tools.

Although retail, healthcare, and financial services are the top industries that are currently integrating AI-powered tools for customer experience enhancement, other industries are not far behind.

Several companies are even establishing new RnD wings in-house to develop the best AI software for boosting customer satisfaction!

Let’s dive a little deep and explore AI-powered tools for customer experience.

What are AI-powered tools in Customer Experience?

AI-powered tools in Customer Experience

AI-powered tools in customer experience refer to software solutions that utilize artificial intelligence algorithms to improve and optimize customer interactions and overall experience.

These customer experience AI tools leverage machine learning, natural language processing, and predictive analytics to understand customer behavior, personalize interactions, and provide efficient support.

Now, let’s look at some numbers.

With a projected CAGR of 17.3% between 2023 - 2030, the AI market globally is expected to reach a whopping $738.80 billion by 2030!

Thus, you can understand how influential a role these tools will play in developing a robust ecosystem of AI customer experience.

But what’s that?

What is AI Customer Experience, and How is it Gaining Ground?

AI Customer Experience

AI customer experience refers to leveraging AI technology, such as machine learning, chatbots, conversational UX, and Generative AI, to optimize every customer touchpoint, making it efficient and hassle-free.

By providing support agents with virtual assistants to handle repetitive tasks, AI empowers them to focus on complex tickets while ensuring that customers with simple inquiries receive prompt assistance.

AI has gained significant momentum in transforming customer experiences by enhancing efficiency and improving customer satisfaction.

Let's explore some real-world examples that demonstrate the tangible benefits of AI implementation.

1. Unity

Unity, a 3D development platform, faced a surge in incoming tickets.

By implementing AI-powered self-service options, they successfully deflected nearly 8,000 tickets and saved approximately $1.3 million in a year.

Automation also boosted Unity's first-response time by 83%, leading to happier customers and a customer satisfaction score of 93%.

2. Coda Payments

Coda Payments, a provider of payment services for digital content creators, reduced the number of tickets and alleviated agent workloads by using a bot to handle simple queries and filter spam tickets.

customer satisfaction score

This resulted in increased employee satisfaction, with the employee Net Promoter Score (NPS) rising to 85%.

Notably, customers also benefited, with Coda's customer satisfaction (CSAT) score currently standing at 90%.

3. FullStory

FullStory, a digital experience intelligence platform, streamlined workflows by leveraging an AI-powered interface.

This eliminated the need for FullStory agents to switch between different apps to escalate support inquiries to other teams.

As a result, each agent saved 1.5 hours per week, totaling almost two work weeks annually.

Full Story

Yes, with several innovative and intuitive artificial intelligence tools for customer experience on the rise, it’s evident that your business also needs to find out the gaps in its CX strategy and integrate AI to seal those.

Let’s find out some of the key benefits that AI tools can offer.

The Benefits of Using Artificial Intelligence in Customer Experience

Artificial Intelligence in Customer Experience

Integrating AI into CX strategies brings forth a wide array of benefits that contribute to customer satisfaction and business success.

Let's delve deeper into some of the key advantages of customer experience enhancement using AI tools.

1. Personalization

AI-powered tools analyze vast amounts of customer data, such as purchase history, browsing behavior, and demographics, to deliver personalized experiences.

According to a survey by Accenture, 91% of customers are more likely to shop with brands that provide personalized offers and recommendations.

Spotify's AI algorithms curate personalized playlists based on users' listening preferences and dish out the ‘Daily Mix,’ ‘Discover Weekly,’ and ‘Release Radar’ playlists on the ‘Made For You’ tab.

These curated playlists lead to higher engagement and customer loyalty, helping this music streaming platform amass more than 515 million monthly active users during the start of 2023!

higher engagement and customer loyalty

Likewise, Netflix leverages AI to create a personalized home screen for every subscriber based on what they’re watching, how long they have been doing the same, the device they are using, and more.

This personalization has significantly contributed to Netflix's success, with 80% of content viewed being recommended by their AI system.

These are some of the most compelling examples of the success of leveraging AI technology for customer engagement.

2. Efficiency

AI technology for customer engagement

Automation powered by AI streamlines customer support processes, reducing response times and increasing operational efficiency. AI chatbots and IVR technology support swift, contactless support resolutions for customers.

Chatbots like those used by Starbucks handle routine customer queries, providing instant responses and freeing up human agents to focus on more complex issues.

Their virtual barista, available through the Starbucks mobile app, offers personalized beverage recommendations using customer preference and location data and also helps customers navigate the menu.

AI is the ultimate solution for an effective routing mechanism - assigning incoming customer tickets to agents based on the problem and the agent’s expertise. AI uses keywords in the customer message to detect the skills needed to resolve their issues and notifies the appropriate agent.

For example, if a Spanish-speaking customer has technical problems, AI will notify the ideal agent who has the relevant technical expertise and also speaks Spanish fluently.

3. Predictive Analytics

AI tools leverage predictive analytics to anticipate customer needs and behavior.

By analyzing past interactions, browsing patterns, and purchase history, AI algorithms can make accurate recommendations, improving cross-selling and upselling opportunities.

Predictive Analytics

● Prevent Churn

With AI-powered tools from NUMR, you can track and analyze unstructured data - like customer sentiment - to identify which users are at a high churn risk and offer them attention right away!

● Boost Sales

AI-powered chatbots can also learn about a customer while interacting with them and use those data to alert the customers about promotional offers, discount codes, and new products that encourage them to buy more!

4. 24/7 Support

AI-powered chatbots and virtual assistants ensure round-the-clock support for customers. They can handle inquiries, provide instant responses, and escalate complex issues to human agents when necessary.

This continuous support improves customer satisfaction and reduces response times.

customer satisfaction

IVR and chatbots also collect data about customer satisfaction levels regarding support and service recovery.

From such post-support survey data, Zendesk has compiled its CX Trends Report that suggests 65% of customers prefer AI in support as it minimizes wait time, reduces handle times, and ensures faster first-response times.

If you have a customer-centric business, you must deploy AI tools for customer satisfaction.

5. Data-driven Insights

AI tools for customer satisfaction

AI tools analyze vast amounts of customer data to generate actionable insights.

By examining customer behavior, preferences, and feedback, businesses can make informed decisions and tailor their offerings to meet customer expectations.

AI-powered chatbots can review past customer interactions to gain relevant context and provide hassle-free support to them. Studies suggest that repeating their issues is amongst the most frustrating aspects of a bad customer experience which undoubtedly leads to churn.

Imagine a customer reaching out to your business via a website and entering their name, order number, and date of purchase while interacting with a chatbot. The next time they access your website via another platform, that information is already saved, so the customer doesn’t have to repeat himself!

Not only does this save time for everyone, it initiates a seamless interaction and helps deliver a true omnichannel experience.

Thus, the data-driven approach improves decision-making and enhances the overall customer experience.

6. Minimized Errors

customer experience

AI tools like chatbots minimize human errors by capturing customer details automatically and offer in-house agents the context they need to handle any customer issue satisfactorily.

With AI’s ability to prevent confirmation bias during decision-making, your business will anticipate customer needs better and make accurate predictions regarding customer churn.

7. Reduced Employee Burnout

AI chatbots handle simple customer queries and direct them toward the appropriate knowledge base. IVR systems address customer questions with pre-recorded answers.

Thus AI tools for improved customer interactions prevent customer support agents from spending their day answering repetitive questions via phone or chat. This gives agents time to address more complex issues and take breaks that prevent burnout.

If you have gone through these upsides, we hope you are quite convinced about the edge the customer experience AI tools can offer.

Now, if you are looking to work on your CX strategy and improve the CXM, you can take the help of AI.

Why? Let’s find out.

The Functional Areas Where AI Tools Can Help Improve Customer Experience Management and Strategy

AI tools have the potential to optimize various functional areas within customer experience management and strategy. Let's explore some of these areas.

1. Customer Support

Customer Support

AI-powered chatbots and virtual assistants handle routine customer queries, providing instant support and resolving issues efficiently.

For example, Bank of America's chatbot, Erica, assists customers with banking inquiries and offers personalized financial tips, and has handled over 100 million customer interactions effectively!

2. Personalized Recommendations

AI-powered chatbots

AI algorithms analyze customer data to offer tailored product recommendations.

Amazon uses AI and machine learning to understand the reasoning behind every user query so they get the most contextual and relevant results. Based on their search history, Amazon also offers similar items that they might like or people with similar search preferences have bought.

The retail giant is even offering a personal shopping service for Prime members.

Here, customers have to complete a survey about their style preferences, and a consultant picks out customized clothing items for them!

3. Voice and Speech Analysis

AI tools can analyze customer conversations, extracting sentiment, emotion, and intent from voice and text data. This analysis helps businesses understand customer satisfaction levels and identify areas for improvement in their products or services.

Voice and Speech Analysis

4. Social Media Monitoring

AI-powered tools monitor social media platforms to capture real-time customer sentiment and feedback.

Social Media Monitoring

Several free AI tools for social media are being dished out by developers. By analyzing social media conversations using these tools, businesses can promptly respond to customer queries, concerns, or complaints, demonstrating their commitment to customer satisfaction.

5. Customer Journey Optimization

AI tools analyze customer touchpoints across various channels to identify pain points and optimize the customer journey.

Customer Journey

By understanding customer behavior and preferences from these AI-captured data, businesses can create seamless, personalized experiences at every stage of the customer journey.

6. Marketing

AI can analyze customer behavior and preferences to optimize marketing strategies.

According to a study by Salesforce, more than 51% of marketers these days are leveraging the best AI tools for digital marketing to tailor their marketing campaigns.

6 Best AI Tools That Can Help Enhance Your Customer Experience

Now, let's delve into the top AI tools that can enhance your customer experience in 2023, highlighting their key features.

top AI tools that can enhance your customer experience in 2023


YOUS is an AI-powered customer engagement platform that offers personalized experiences at scale.

It analyzes customer behavior, preferences, and interactions to deliver tailored recommendations and proactive support.

It schedules meetings, calls, and chats with an AI-based translator tool that is available in more than 17 languages.

2. Salient

Salient is indeed one of the top AI tools for customer experience in 2023.

It utilizes AI to provide creative solutions to customer-care issues and real-time customer feedback. It uses adaptability and customization features to identify customer pain points, improve products and services, and enhance overall customer satisfaction.


NUMR CXM is an AI-powered customer experience management platform that combines data analytics and AI technology and stands at the forefront of some of the most advanced customer experience tools in 2023.

It helps businesses gain actionable insights, optimize customer journeys, and deliver exceptional experiences.

NUMR is a one-stop solution for brands that want to elevate their customer experience and drive greater customer engagement rates, enhance customer satisfaction, and boost loyalty.

Being a holistic platform, NUMR boasts a comprehensive suite of products and solutions powered by cutting-edge AI technologies that predict customer-centric metrics and automates feedback collection, sentiment analysis, advanced analytics, and customer journey mapping.

Thus it helps businesses elevate their CX strategies and boost growth.

4. Yuma AI

Yuma AI is an AI-driven chatbot platform that offers businesses actionable insights from the data collected from an array of sources.

It is an efficient tool for customer feedback analytics that includes critical features like sentiment analysis, customization dashboards, competitive analysis, etc.

5. ADA

ADA is an AI-powered chatbot platform that enables organizations to automate customer service engagement and personalize customer support. It is basically a multilingual virtual assistant that provides personalized customer experiences across multiple channels.

ADA offers self-service capabilities, automates routine tasks, and seamlessly escalates to human agents when required.

6. Zendesk

Zendesk is an AI-powered customer service platform that helps businesses streamline their customer support interactions and engagement over multiple channels.

It leverages machine learning to route tickets, automate responses, and provide agents with relevant information, improving response times and resolution rates. Zendesk's AI-powered chatbot responds to common client queries, whereas you can leverage its sentiment analysis feature to prioritize client requests and offer individualized responses.

It also offers an intuitive dashboard and seamless integration with certain apps.

Yes, more and more real-world businesses and organizations are integrating these AI-powered tools to deliver exceptional customer experiences.

Let’s talk about Airbnb, which has become one of the most-downloaded applications on every traveling enthusiast’s smartphone.

Airbnb uses AI to match guests with the perfect hosts, improving customer satisfaction and boosting bookings.

By analyzing user preferences, past bookings, and reviews, AirBnB's AI algorithms recommend personalized listings to users, resulting in higher conversion rates and increased customer loyalty.

In 2022, the total number of Airbnb nights and experiences booked worldwide reached 393.7 million, and the curve is moving upward, owing to AI.

Best Practices for Integrating AI Tools in Your Customer Experience Strategy

To ensure the successful integration of AI tools into your customer experience strategy, consider the following best practices.

customer experience strategy

1. Define Clear Objectives

Identify the specific goals you want to achieve by implementing AI tools in your CX strategy.

2. Data Quality and Security

Ensure the data used by AI tools is accurate, relevant, and secure. Regularly update and clean your data to avoid biased or outdated insights.

AI tools

3. Human-AI Collaboration

Strike the right balance between automation and the human touch. Leverage AI to enhance efficiency but ensure there is human intervention when complex issues require personalized attention.

Human-AI Collaboration

4. Continuous Monitoring and Improvement

Regularly monitor AI tools' performance, analyze customer feedback, and make necessary improvements to optimize their effectiveness.

customer feedback

Key Takeaways

1. AI-powered tools enhance customer experiences by offering personalization, efficiency, predictive analytics, and 24/7 support.

2. AI customer experience is the most evolved form of customer experience that deploys AI-powered tools and technologies to offer seamless brand-user interactions.

3. AI tools can improve customer experience management and strategy through better customer support, personalized recommendations, voice and speech analysis, social media monitoring, and customer journey optimization.

4. The six best AI tools for enhancing customer experience in 2023 are NUMR CXM, YOUS, Salient, Yuma AI, ADA, and Zendesk.

5. Multinational organizations and huge brands have successfully utilized AI tools to transform customer experiences.

6. Integrating AI tools requires clear objectives, data quality and security, human-AI collaboration, and continuous monitoring and improvement.

7. AI-powered tools for customer experience offer resilient solutions to streamline customer service, support, improve customer interactions, and drive customer engagement and satisfaction rates for businesses.

8. Enhancing customer experience using AI tools is crucial for businesses to drive customer satisfaction, loyalty, and growth.

Upgrade Your Customer Experience with AI

In today's fast-paced business environment, leveraging AI-powered tools is crucial to deliver exceptional customer experiences. The six AI tools discussed in this article offer powerful capabilities to enhance customer interactions, optimize support, and drive customer satisfaction.

By integrating AI into your customer experience strategy, you can skyrocket your business success in 2023 and beyond.

To streamline your customer experience strategy and ensure customer satisfaction, reach out to NUMR CXM for our AI-powered resilient solutions.

Do you have any questions?

Well, here are some FAQs for you.

1. How Can AI Be Used to Improve Customer Experience?

AI can be used to improve customer experience by offering personalization, efficient support, predictive analytics, and data-driven insights, ensuring customers feel valued and understood.

2. How Can AI Tools Enhance Customer Engagement?

AI tools enhance customer engagement by providing personalized recommendations, analyzing customer sentiment and feedback, and optimizing the customer journey to deliver seamless experiences.

3. What Will AI Do in 2023?

In 2023, AI will continue to evolve, offering more advanced capabilities like enhanced personalization, real-time customer insights, and improved natural language understanding.

4. Do AI Tools Help Increase Customer Satisfaction?

Yes, AI tools help increase customer satisfaction by providing personalized experiences, efficient support, and proactive assistance, leading to happier and more loyal customers.

5. How do AI Tools Help in Customer Retention?

AI tools help in customer retention by analyzing customer data, predicting customer needs, and offering personalized recommendations and proactive support, ensuring customers stay engaged and satisfied.

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