Using AI to understand customer feelings, we create focused strategies to raise sales and lower churn
1-3 questions long
Up to 2 minutes of the respondent's time but the placement of the key questions need to be at the top.
Yes, you would often see surveys that are pages and pages long. Below is a survey received from a well established retail company
This page 3 out of 5 more pages that followed.
If one diligently does the survey (which almost no one does) it would take about 12 minutes to complete. Our current attention span is at 8 seconds. That is how long we spend watching a video on Instagram. Are we really expecting that our customers will be spending 720 seconds doing something that is to our benefit and does not have any gratification for them?
The question here can be rephrased as follows:
If we don't ask all the relevant questions how will we know the answers? How will we take the correct action.
To solve for this problem, do the following:
The relationship survey can be slightly longer (still keep it well below 2 minutes) where it is advisable to get a score for each other touchpoint that a customer has experienced. Don't get too detailed though, just ask on a rating scale, what the overall experience has been with that specific touchpoint.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.