Amitayu Basu

Amitayu Basu

Amitayu Basu is the CEO of Numr CXM

Latest Posts by the author

The Metric Marvels: CES, NPS, and the Emotional Rollercoaster of Customer Experience

The Metric Marvels: CES, NPS, and the Emotional Rollercoaster of Customer Experience

The untold story behind NPS®

The untold story behind NPS®

Latest Case Studies

Predicting Customer Relationship using Transactional Behaviour

Toyota-Kirloslar makes customer experience part of its DNA

Colt transforms feedback into loyalty, hits record high NPS

Insights Study- Predicting insurance renewal with machine learning

How our Life Insurance client built an insights focused CX program from the ground up

How IndiaFirst Life used CX insights to make outer loop improvements